Definition: Christopher S. Penn’s keynote explores how to effectively utilize audience slang and colloquialisms within marketing campaigns to create more relatable and engaging content. He highlights the importance of understanding your target audience’s language to build stronger connections and resonate with them on a deeper level.

You Ask, I Answer: Identifying and Using Audience Slang? - Christopher S. Penn - Marketing AI Keynote Speaker

Definition: Christopher S. Penn’s keynote focuses on understanding and leveraging audience slang to create more engaging and effective marketing campaigns. Through a practical demonstration, he guides listeners through identifying prevalent slang terms used by various brands and importantly, how to steer clear of them to resonate with their specific target audience.

You Ask, I Answer: Identifying and Using Audience Slang? - Christopher S. Penn - Marketing AI Keynote Speaker - You Ask, I Answer: Identifying and Using Audience Slang? Kristi asks, "What slang does your brand use on social media? Any you avoid?" (christopherspenn.com)

Definition: Kristi’s question highlights a crucial element of modern communication – understanding and utilizing audience-specific language to connect with followers. She seeks insights into her brand’s preferred slang terms and those she deliberately steers clear of to maintain authenticity and resonate with her target demographic.

You Ask, I Answer: Identifying and Using Audience Slang? Kristi asks, "What slang does your brand use on social media? Any you avoid?"